معلومات عن هذا البودكاست 🔗
Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
تردد التحديث:
weekly
متوسط طول الصوت:
39 minutes
الإنجليزية
الولايات المتحدة
91 حلقة
منذ 9 يونيو، 2020
episodic
أحدث حلقة 🔗
If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve for that problem.
Fishkin is known for founding MOZ. Now…
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الحلقات السابقة 🔗
We’ve talked a lot about the blockchain, NFTs and Web 3.0 on Digging Deeper recently, but there’s a big concern out there over blockchain technology and its carbon footprint. It’s estimated that one Bitcoin transaction uses around 2,100 kilowatt hours. That’s the same energy the average U.S. househ…
Jarron Vosburg from JumpCrew says we can do away with the pitch deck. He is disrupting B2B sales and will share his perspective on what we're all doing wrong but may not know it on this episode of #DiggingDeeper. Vosburg is the vice-president of Sales at JumpCrew. That is an acquisition marketing p…
Web 3.0 is an exciting new territory to play. But with new territory comes new risk.
On this episode of Digging Deeper, we dig deeper into the world of Web 3.0 and conduct our due diligence around the legalities of the Metaverse, NFTs, and Cryptocurrency. Enrico Schaefer from Traverse Legal bills h…
The entrepreneurial spirit can make you a better marketer. That’s the underlying gist of Tim Hines’s new book The Marketing Starter - How an Entrepreneurial Spirit Will Make You a More Savvy Marketer.
Hines is a 17-year veteran of the startup marketing world. He's worked at agencies and brands, but…
Less than one percent of all advertising agencies are owned by women. Read that again. It's kind of astonishing when you think about it.
For Cornett owner Christy Hiler, that's a problem. Today, she launched an effort to do something to close the gender gap in ad agency ownership called Own it.
T…
The best coach one can buy is one's self. That is the premise of the new book from David Novak, the former chairman and CEO of Yum! Brands. Yes … that Yum! Brands. Kentucky Fried Chicken, Taco Bell, Long John Silver’s, Pizza Hut. Novak lead the growth of some of the biggest brands in the world at t…
Cornett creative director Jason Majewski joins #DiggingDeeper to discuss a case study in brand storytelling with corporate filmmaker Gary Miller of Eye Level Films and film composer A.J. Hochhalter. The trio are part of the team behind several years worth of Cornett's video production wor…
Public relations is perhaps one of the segments of the marketing world that has changed most in the last 20 years or so. That’s largely because the media landscape has changed and media relations is a big part of the PR world. When traditional journalists, editors and producers are no longer the ga…
What happens when you put two advertising creatives behind a grill feeding their friends? Discovery by Guy Fieri and your own Food Network show apparently. Mark & Fey … or more formally Mark Anderson and Ryan Fey are The Food Network stars of The Grill Dads . That’s the sizzle. But the steak fo…
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