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المضيفون:
تردد التحديث:
every 16 days
متوسط ​​طول الصوت:
37 minutes
مقابلات الضيوف
الإنجليزية
المملكة المتحدة
44 حلقة
منذ 19 نوفمبر، 2024
episodic

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Nobody RSVPs to an empty party

Lucy is joined (again!) by the brilliant Louise Beaumont, who heads up marketing, comms and design at Invela, to talk about selling something that doesn’t quite exist yet. Because marketing a network is a very different beast to marketing a product. On day one there’s nothing to show, just an empty…

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Everyone wants leads yesterday. But what if the real magic is in the "boring" stuff you do today?In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at Temenos (where he grew the Temenos Marketplace from something small into one of fintech's biggest marketplaces) …
Ever get that little pang of rage opening LinkedIn to yet another "Hi Lucy, hope you're well!" message from someone who clearly hasn't looked at your profile? Yeah, us too. In this episode, Lucy is joined by the brilliant Melanie Mills, Chief Growth Officer at Pay Captain (and a career th…
Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at the whole mess like fairy dust. In this episode of CMO Therapy, Lucy is joined by the godfather of ma…

Burn the playbook

Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when it isn't.In this episode of CMO Therapy, Lucy is joined by the brilliant Louise Beaumont to talk about exactly that mome…
AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into.Lucy is joined by the brilliant Roopa Ramaiya, who's gone from Canary Wharf banking to Barcelona fintech to…
Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, to unpack why that "boil the ocean" approach is quietly wrecking budgets, trust and focus…
Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the slightly painful reality of finding genuinely brilliant marketers in an AI-driven world. Because let’s b…
AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a wave of bland, samey, beige content that sounds suspiciously like… everyone else.In this episode of…
In this episode of CMO Therapy, Lucy meets with the brilliant Sinead Willis for a very honest conversation about the messy reality of the modern CMO. Because sometimes the role you’re sold in the interview process and the role you actually walk into are two very different things. Together, they exp…
إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من lucy.heavens، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.