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In this episode, I sit down with Renee Lopez-Cantera, SVP of Sales at EKN Solutions, a performance media agency specializing in multicultural audiences and programmatic strategy.
We dive into what most marketers get wrong about multicultural marketing, and how to get it right. From targeting with nuance to building campaigns that reflect the complexity of real audiences, Renee shares insights on what’s working today, what’s changing fast, and why performance marketers need to pay more attention to audience identity, geography, and cultural context.
We talk about:
– Why multicultural isn’t just a “special project”
– How media buying is evolving with AI
– Why agencies are getting more niche
– The power of curated publishers
– Why Miami is a growing business hub
If you're trying to reach 100% of your market, not just 75%, listen up!
