معلومات عن هذه الحلقة
What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.
We talk about:
- How to balance your personal voice with brand voice.
- Why embracing variety across channels makes you a stronger writer.
- What B2B brands still get wrong about content and messaging.
- The role of community-driven content in making customers feel a sense of belonging.
- Kerri’s creative side project, Kerri On Travel, and why passion projects matter.
If you’ve ever wrestled with finding your voice as a marketer, or wondered how to create content that’s clear, human, and memorable, Kerri offers great advice that you can act on immediately.
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In this episode, I sit down with Renee Lopez-Cantera, SVP of Sales at EKN Solutions, a performance media agency specializing in multicultural audiences and programmatic strategy.
We dive into what most marketers get wrong about multicultural marketing, and how to get it right. From targeting with n…
What if loyalty programs weren’t about points, but about people?In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why c…
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech.
Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engin…
In this episode of Brilliantly Wrong, I sit down with Alyssa Olerud, Founder and CEO of Fearlyss Media, to talk about how service-based entrepreneurs and leaders can build powerful personal brands without overcomplicating social media.
Alyssa shares how she left her corporate career to start her o…
إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من Alex Stonehouse، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.
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