معلومات عن هذا البودكاست 🔗
Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in.
Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick.
Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise.
Your shortcut to staying ahead. Made with love by the team at Progress.
Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick.
Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise.
Your shortcut to staying ahead. Made with love by the team at Progress.
المضيفون:
تردد التحديث:
biweekly
متوسط طول الصوت:
12 minutes
مقابلات الضيوف
لديها رعاة
الإنجليزية
الولايات المتحدة
41 حلقة
منذ 4 فبراير، 2025
episodic
أحدث حلقة 🔗
Plenty of martech gets bought by people who will never log into it. Q Naim has watched teams sit on half a year of paid license before launching a single use case.
As founder of Team Circle, Q advises marketing leaders on the stacks and measurement models behind their spend.
He breaks down the two …
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الحلقات السابقة 🔗
Bots now outnumber humans online, and account for more than half of web page requests. Jess Graham thinks that ratio should change what the website is for, what marketers measure, and where budget goes next.
As CEO and founder of Banquet, and someone who helped establish the International Ass…
Marketers who leave technology decisions to IT, a vendor, or a consultant end up running systems someone else designed. Ana Mourão, brand-side marketer and author of Strategic Marketing Skills, argues marketers should lean in and start those conversations themselves.
She tells Sara Faatz how …
Backlinks were supposed to matter less once AI started answering search questions directly. Harley Helmer says something closer to the opposite is happening: brand mentions that never earned a link at all are becoming one of the strongest signals a company can send to ChatGPT, Gemini, and AI Mode.
…
Same AI tool, same prompt, completely different answer. John Pehler, founder and principal of E3 Omni, says that gap comes down to context — and most organizations aren't managing it. John led the Digital Momentum research project with Flywheel, surveying companies across industries on how they're …
When an AI tool "doesn't one-shot it correctly," a lot of marketing teams assume the tool failed. Neil Tewari, Co-founder & CEO of Conversion, says the failure is almost always upstream — in the plumbing that feeds AI agents context, not the prompt itself. Tewari has a front-row seat to hundred…
Everyone's racing to keep up with the latest LLM update. Scott Snowden thinks that's the wrong game entirely — the real opportunity is using AI to move at a pace that was never possible before.
Scott Snowden is a Partner & Co-founder at Flywheel Strategic, where he leads the Digital Momentum P…
The digital ad industry loves a fad, and Bob Regular has watched enough of them come and go to know which AI trends won't survive contact with practicality. The Infolinks Media CEO has been in digital media since the era when measurement itself was the revolution, and he brings that skepticism to t…
The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually.
As VP of Inventory Development at StackAdapt, …
"AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows.
Allan is CMO of Voxel AI, where being AI-forward is a daily operating requirement rather than a roadmap slide. He ex…
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