“Thanks for the Lecture on Price”
The largest contract Computer Intelligence had ever sold came down to one meeting. I was leading sales and marketing for Ziff-Davis’s research businesses, and on the other side of the table was the president of a large enterprise software company. We gave a long presentation, slide after slide brea…
B2B Marketing is Driving Forward, Looking Backward
Ninety-four percent of B2B buyers now use AI somewhere in the buying process. Forrester and 6sense surveyed buyers separately and landed on the exact same number. Eighty-nine percent of B2B marketers use AI to create content
Same technology. Opposite jobs.
Buyers use it to decide. It does the resea…
AI Stopped Being a Story. Now It's in Your Multiple
The Uphoff Value Index tracks what buyers pay for B2B information, marketing and technology businesses, and why it changes. Each quarter, this report shows what moved and what it means if you're building, running or funding one.
What the UVI is, and who it’s for
What it is. The Uphoff Value Index i…
Skydance’s $110 Billion Bet on Netflix’s Order of Operations
Paramount Skydance closed its acquisition of Warner Bros. Discovery on October 6. The combined company is now simply called Skydance: roughly $70 billion in revenue, more than $30 billion a year in content spend, and about $79 billion in debt.
Most of the coverage will treat this as a Hollywood sto…
Your AI Pilot Doesn’t Have a Job
Somewhere in your organization right now, a team is piloting technology nobody can explain the job of. They can describe the vendor. They can describe the demo that got everyone nodding. Ask them what specific job that technology was hired to do, and watch the pause.
That pause is the whole problem…
Before You Flatten the Org Chart, Make Sure You Can Measure What AI Delivers
I’m a fan of radical thinking. It forces you to test assumptions you didn’t know you were making. You don’t always have to agree with it. Agreement was never the point.
The point is whether it makes you think. Jack Dorsey and Roelof Botha’s essay, From Hierarchy to Intelligence, did that to me. It …
I Asked AI Who to Hire. It Recommended Me. Once
B2B buyers still build shortlists. They just don’t build them alone anymore.
Google “Tony Uphoff” and you get about 86,000 results. Thirty-five years of bylines, press releases, bios and CEO announcements make me discoverable, and by extension the two businesses I started in February. As long as so…
Your Team Got More Productive. Did Your Business?
Every new dollar of revenue, another card on the wall.
This fall I've heard the same story three times, from three very different businesses: a B2B agency, a PE-backed marketing services firm, and an AI consultancy. Each has rebuilt real work around agentic workflows, and the gains they describe do…
You’re Running the Wrong Business Model. And Agentic AI Will Prove It.
FRAMEWORKS | UPHOFF ON MEDIA
There’s a conversation I’ve had more times than I can count. It usually happens in an executive team meeting, a boardroom, or sometimes over a drink after a particularly difficult quarterly review. It goes something like this:
“We need to increase EBITDA, but we can’t …
Enterprise Software is at a Crossroads
From the AI Agent & Copilot Summit — La Jolla, March 2026
I spent two days this week at the AI Agent & Copilot Summit in La Jolla. What made this Summit a genuinely useful window into the state of agentic AI was who was in the room. The event is built around four pillars of the AI business ecosyst…
Podcast 搜尋引擎
您可以使用我們的網站按人物、地點或主題搜尋3,830,619Podcast 和196,669,204單集。
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
