# Steven Grasse
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steven grasse (born September 19, 1964) is an American advertising executive, author, distillery owner and the founder of Quaker City Mercantile. Throughout his career, Grasse has cultivated an avant-garde image, and he was called the "punk rock prince of small-batch spirits" by Alex Halberstadt.
== Early life and career ==
steven grasse grew up in Souderton, Pennsylvania, as part of a Pennsylvania Dutch family.
Ep. 89: Beverage Branding Master Steven Grasse
This episode of Delicious City is fueled by whiskey with notes of crabs, canine and corpses… sounds wild, we know, and the stories behind each of those whiskeys are just as intoxicating as the spirits themselves. Steven Grasse is today's guest, and his agency Quaker City Mercantile has created bran…
Ep. 89: Beverage Branding Master Steven Grasse
This episode of Delicious City is fueled by whiskey with notes of crabs, canine and corpses… sounds wild, we know, and the stories behind each of those whiskeys are just as intoxicating as the spirits themselves. Steven Grasse is today's guest, and his agency Quaker City Mercantile has created bran…
42: How Mr Black Coffee Liqueur Fueled the Espresso Martini Craze with Founder Tom Baker - Business of Drinks
In this episode, we talk with Tom Baker, co-founder of Mr Black, America’s best-selling premium coffee liqueur. Tom shares the serendipitous beginnings of his company, the divine intervention of the "coffee gods" that led him to his co-founder, and how Mr Black carved an unexpected niche in the spi…
Crafting Wilderness: The Innovative Spirits of Tamworth Distilling
You might think that having created beloved brands like Hendricks and Sailor Jerry, Steven Grasse would easily feel justified resting on his laurels.
Instead, he sought out land in one of the most remote areas of New Hampshire, where he, with the assistance of his Head Distiller, Matt Power, creat…
Ep. 306 Steven Grasse of Tamworth Distillery
Today the gang speaks with legendary spirits marketer Steven Grasse (creator of Hendrick's Gin, Sailor Jerry Rum, among many others) and founder of Tamworth Distillery of New Hampshire.
=================================Our 3 Daily Bev-Alc Trade Publications: https://beernet.com/Watch on Youtube: …
Steven Grasse | Brand Mysticism: how to create winning brands from the bottom-up | Hendrick's Gin, Sailor Jerry Rum, Guinness, Miller High Life | 027
The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFE…
47: Steven Grasse Connects the Dots from Wild Ideas to Realistic Strategies for Selling Spirits
Steven Grasse has long enjoyed building brands that stand out—from his earlier days as an advertising exec to his time with William Grant & Sons to today, owning Tamworth Distilling in Tamworth, New Hampshire.
In this episode with host Molly Troupe, Grasse reflects on that path, the hard lessons…
#90 - Narragansett, Hendrick's Gin & Sailor Jerry Rum (Steven Grasse)
Host Richie Tevlin and Co-Host Evan Blum talk with Steven Grasse, Philadelphia advertising executive, author, filmmaker, and spirits entrepreneur. He is the founder of Quaker City Mercantile, the creative force behind Hendrick’s Gin and Sailor Jerry Rum, owner of Narragansett Beer, and founder of T…
379: The Future of Craft Spirits: With Tamworth Distilling's Steven Grasse
The spirits industry is at a crossroads. As consumer preferences shift toward intentional drinking and premiumization, the old playbook for craft distilleries is being rewritten. In this episode of The Bourbon Lens, we dive into the evolving market dynamics of 2026 and why the most successful brand…
Why Non-Alcoholic Brands Must Not Be Stupid: Steven Grasse on Building Pathfinder | 127
The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFE…
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