# Jules White

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149: Simple Fixes That Help Google Send You Clients - LIVE GOOGLE BUSINESS PROFILE STRATEGY

In this episode, Jules White sits down with photographer Becky Kerr for a live Google Business Profile audit, working through the simple, practical changes that help Google understand a business and send it the right kind of work. Becky's photography is wonderfully varied, from commercial shoots fo…

151: Can Podcasting Grow a Local Business? With Adam Schaeuble

In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media. Adam shares how he went …

152: 3 SEO Website Mistakes That Cost You Clients (and How to Fix Them)

In this episode, Jules White shares the three biggest SEO and website mistakes she sees costing business owners time and money - the same things that come up again and again when she looks at people's websites and talks to them about their businesses. Counting down from number three, Jules starts w…

153: Get Found by AI Using FAQs

In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them. Jules shares a rea…

155: Making More of Content You've Already Created: LIVE WEBSITE & SEO STRATEGY

In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga. Jana's goal is simple: for her website to brin…

156: Should I Rebuild My Website with AI? What to Consider First

In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems. Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive…

128 | Do you need a Google business profile?

In this episode I talk to Jules White, a website and SEO consultant. She explains why it may make sense for solo and virtual practitioners to set up and use a Google Business Profile and how having one helps with local search, AI recommendations, and gathering reviews. She offers some important ti…

157: Why Traditional Marketing Feels Wrong for Many Health & Wellness Businesses

In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look …

160: How to See Where Your Business Shows Up on Google Maps (Free Local SEO Tool)

In this episode, Jules White shares a free tool she uses regularly to see how businesses are showing up in Google Maps, without paying for expensive software that's often overkill or overcomplicated.Using a sports massage clinic in Bedford as an example, Jules walks through a local geogrid scan in …

Why social media is optional, with Jules White

How many hours a week do you spend posting on social media, and how many clients has it actually brought you? Today on the Soap Box, I’m talking to Jules White, a website and SEO consultant who helps small business owners get their websites showing up on Google and recommended in AI search. Her soa…