Martin McGarry on Black Hat Balance, WordPress Exploits and Perspective as Currency in AI Search
Martin McGarry spent his first years in SEO building WordPress sites and hacking links, went clean about ten years ago, and now runs Search Assistance as a freelance consultant in the UK. His case is simple: SEO still boils down to words and links, and the one thing AI cannot reproduce is your pers…
Zack Kadish on Enterprise SEO, AI Integration, and the Evolving SERP Landscape
Enterprise SEO, AI Integration & the Evolving SERP Landscape with Zack Kadish
Episode Host: Jeremy Rivera Guest: Zack Kadish, Senior Director of SEO Strategy at Conductor Podcast: Unscripted SEO Podcast
Episode Summary
Jeremy Rivera sits down with Zack Kadish, who has spent over eight years at C…
Laurent Cohen: We Are Indexing Voice Agents, Not Pages
Laurent Cohen launched a brand new directory on September 18 with 1.6 million pages, and within about four months 300,000 of them were indexed and Google was serving it for broad terms like "chiropractor near me." His explanation isn't links. It's a voice agent on every page. Laurent builds GetObli…
Jon Henshaw: It's SEO, It's SEO, It's SEO
Jon Henshaw co-founded Raven Tools, then worked inside CNET, GameSpot, the Paramount Plus launch team, Vimeo and now Yahoo, and writes at Coywolf. He and Jeremy go back a long way, so this one runs long and gets specific: why the SEO industry keeps confusing its own stakeholders, what Google actual…
Marcus Smith: Put the Task in Front of a Customer - Would They Pay for It?
Marcus Smith runs CloudTrails, a Salesforce consultancy, and came to it from industrial engineering. Asked to describe the deliverable in two sentences he needed one: long term peace of mind in Salesforce. The sharpest thing here is the test he uses to kill work, and how ruthlessly he points it at …
Melanie Whittaker: Stop Chasing Viral, Show the Work Instead
Melanie Whittaker runs You Are Your Marketing, a PR business that gets coaches and authors onto podcasts, magazines and bigger platforms. Her advice for any business, boring industry or not: "Show behind the scenes, shoot content, if you've got staff, get them to come on camera and explain what the…
Seth Trammell: Your Blog Content Was Never Supposed to Convert
Seth Trammell is director of SEO at KlientBoost, running the SEO product for a mostly B2B SaaS client base. His argument is one SEOs have been losing to clients for years. Blog content that does not convert is not failing, because converting was never its job.
Key takeaways
Stop measuring to…
You Can't Scale Chaos - Mitchell Wilson, Coachbirds
You can't scale chaos. Mitchell Wilson, founder of Coachbirds, coaches tradies and local service business owners, and he tells Jeremy Rivera what happens when a business grows without systems: the owner ends up with a busy job with overheads. His fix starts with the boring stuff, done consistently,…
AI Brings the Lead, a Human Closes It - Rich Thomas, CHAOS Moto
Three new customers in one month came from one habit - calling an AI-sourced lead back within an hour. Rich Thomas, co-founder and VP of Sales at CHAOS Supplies, the company behind CHAOS Moto, tells Jeremy Rivera why AI can find the buyer, but a person still has to close the deal.
CHAOS stands for…
I Just Wanted a Snack. ChatGPT Served an Ad.
ChatGPT now rewrites advertisers’ headlines and descriptions to match each user’s conversation, and the feature is switched on by default. If you advertise on ChatGPT, the copy your customer sees may not be the copy you wrote.
In this Flipping the Script episode of AI Ads and Beyond, guest host Je…
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