Meet Bailey Watson: ACA’s New Manager of Youth Programs & Marketing
Bailey Watson has joined the herd at the Alabama Cattlemen's Association as the new Manager of Youth Programs and Marketing. Bailey joined host Kayla Greer in studio to share her background growing up on cow‑calf operation in Virginia, her degrees in animal sciences (Virginia Tech) and agricultural…
From the Show Ring to AJCA President ft. Lyndee Jordan
In this junior cattlemen's focused episode, host Bailey Watson interviews Lyndee Meadows Jordan, the newly elected 2025–2026 president of the Alabama Junior Cattlemen's Association (AJCA). Lyndee shares her lifelong roots in the cattle industry, from showing cattle and swine at a young age to holdi…
Checking on the Checkoff: Wrapping Up a Busy Fall
Fall was a busy and productive season for the Alabama Beef Checkoff team as efforts ramped up across the state to promote beef and support producers!
Join co-hosts Michael Smith and Bailey Watson as they dive into the latest updates from the Alabama Beef Checkoff program. From youth field days and…
Checking in on the Checkoff: What to Expect from the 2026 Marketing Plan
Host Michael Smith sits down with producer and Alabama Beef Checkoff Council member Bill Walding, along with guest Bailey Watson, to discuss the Alabama Beef Checkoff—how it works, how funds are allocated across programs, and the goals of the 2026 marketing plan.
This episode covers 2026 prioritie…
A Look at 2026 Youth Livestock Programs & Events
In this episode of Cattle Connect, host Bailey Watson sits down with Reid McGuire and Taylor Sondgeroth to discuss their new roles in youth livestock education and highlight upcoming youth events. From Block & Bridle and State Skillathon competitions to Southeastern Livestock Exposition events and …
From Fifth Generation Cattleman to NCBA President ft. Gene Copenhaver
In this episode of Cattle Connect, host Bailey Watson sits down with Gene Copenhaver, the newly elected 2026 President of the National Cattlemen’s Beef Association, at CattleCon in Nashville. As a fifth-generation cattleman and former agricultural banker, Gene shares the story of his family operati…
Checkin' on the Checkoff: Saddle Up for Springtime
We're checkin' on the Checkoff as hosts Michael Smith and Bailey Watson highlight Alabama Checkoff events upcoming on the calendar this spring season. The lineup includes Beef 101 sessions, stockyard visits, the Young Cattlemen's Leadership Program, and upcoming youth events like the Spring Youth F…
Checkin' on the Checkoff: From Spring Successes to Summer Sizzle
On this episode of our Checking in on the Checkoff series, hosts Bailey Watson and Michael Smith review spring Alabama Beef Checkoff activities, including stockyard visits, regional meetings, and youth programs. They also recap the Beef 101 series, the kickoff of YCLP Class XII, and a NASCAR partne…
Checkin' on the Checkoff: The Not-So-Lazy Days of Summer
On this episode of our Checkin’ on the Checkoff series, hosts Michael Smith and Bailey Watson look back at the Alabama Cattlemen’s Association’s summer checkoff activities. From targeted digital advertising to in-person outreach at minor league ballparks, they highlight how the ACA kept beef front …
Checkin' on the Checkoff: Partnerships in Action
Join Kayla Greer and Bailey Watson as they unpack insights from the Partnerships in Action conference, revealing how national research guides Alabama's 2027 Beef Checkoff marketing. Discover the consumer trends and data that inform promotion strategy, recipes, and outreach across the state, and lea…
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