Episode 7: Unlocked with Austin & Elizabeth, featuring Amie Owen
In this episode of Unlocked, hosts Austin Leonard and Elizabeth Donovan engage with Amie Owen, a veteran in the retail media industry. They explore the evolution of retail media, the importance of consumer behavior, and the role of data in shaping marketing strategies. Amie shares her insights on i…
Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head …
The Real Secret Behind Consistent Content: Storytelling, AI & My Big Mishap
I recently had the pleasure of joining one of my favorite retail media podcasts, Unlocked, with Austin and Elizabeth. Today, I’m sharing a snippet from that conversation in which we get into something much more personal: my process as a writer, how I consistently create content, and why storytellin…
Dollar General’s Retail Media Power Play: The Full-Stack Strategy Unlocking Brand Dollars
Dollar General has been making serious waves in retail media. In this episode, I break down what’s really going on beneath the surface of their latest announcements. From AI-powered in-store audio to a fully unified on-site and off-site media buying solution, it might look like a story about better…
Building From the Inside Out: Scaling a Retail Media Powerhouse with Austin Leonard
James Avery sits down with Austin Leonard, VP and General Manager of DG Media Network, to break down how Dollar General is transforming America’s general store into a retail media juggernaut. With more than 21,000 physical locations deeply embedded in rural and suburban communities, Dollar General …
Cannes Lions 2026 Dispatch: Agentic Media Buying, Retail Media Shakeups, and the Future of Creator Commerce
I’m coming to you once again from Cannes, this time from the PayPal Ads Café on the Croisette. It’s been a whirlwind few days here, not just in terms of meetings and panels, but also the unexpected number of conversations I’m having about my upcoming move from the U.S. back to Australia. Let’s just…
Austin Leonard: Awakening America’s Secret Retail Media Giant in an AI World
Dollar General might be one of the most underestimated media businesses in America.
With more than 21,000 stores, over two billion transactions annually, and 75% of Americans living within five miles of a Dollar General, DG combines enormous physical reach with high-frequency customer relationships…
Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network
The next big advertising opportunity is here. The audio systems in Dollar General’s 21,000 stores connect shoppers with advertisers and drive loyalty. Austin Leonard, VP and GM of Dollar General Media Network (DGMN), sits down with Phillip and Alicia to explain why the retailer has doubled down on …
Retail Media's Investment Gap and How to Close It
Introducing Media Mondays.
A new Rethink Retail series going inside the real strategies, real numbers, and real people building retail media from the ground up.
In our debut episode, host Drew Cashmore, Chair of the Media in Retail Community, sits down with Austin Leonard, Vice President and Gene…
Missing! In-Store Media
Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.
In…
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