What is the Cost of ARR
In the first episode, I talk about my favorite SaaS metric, the Cost of ARR (aka SaaS CAC Ratio).
Highlights:
You can calculate blended, new, and expansion
Requires new and expansion bookings data
Need total sales and marketing expense
You must allocate S&M for the Cost of ARR New and the Co…
Historic SaaS Benchmarks and Trends
SaaS metric benchmark trends over the last decade highlights the challenges associated with the rapid expansion and evolution of the B2B SaaS industry. Some of the significant changes that every SaaS industry stakeholder should understand include:
Expansion as a % of Revenue Growth
Gross Churn Ra…
You Need to Allocate Your Sales and Marketing Expenses Between New and Expansion
In episode #2, I break down the new versus existing allocation that is needed for your sales and marketing expenses. If you are going to calculate CAC and other sales efficiency metrics correctly, you must allocate your S&M expenses between new business and expansion business.
Highlights:
- We ne…
Modern Content Marketing Vs. Old Content Marketing
In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distributi…
Moving on or leave it behind what's the difference?
If you want to come to Life Path Healings the full schedule both Zoom classes which arr new and in-person are now posted on our website... and the link can be found on our Facebook page as well as Instagram page. And we now have a sign up if you'd like to receive text messages to remind you of upco…
#148 - Connecting Research to Revenue with Claudia Natasia of Riley AI
In this episode, Erin and Carol tackle one form of research impact growing in importance and necessity: revenue. Their guest is Claudia Natasia, co-founder and CEO of Riley AI. Before starting Riley, Claudia grew product teams at early-stage companies and worked in the financial industry. These exp…
Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
Marie Gassée, Head of Go-to-market at Column, shares stories of growing self-serve at Box and Confluent.
Marie Gassée has an impressive track record building growth programs.
She led the launch of Box’s product-led motion and helped Confluent commercialize its open-source developer community.
But…
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