# Anuja Chauhan
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anuja chauhan (Hindi: अनुजा चौहान; born 1970) is an Indian author, advertiser and screenwriter. She worked in the advertising agency, JWT India, for over 17 years, eventually becoming vice-president and executive creative director, before resigning in 2010 to pursue a full-time literary career. Over the years she worked with brands like Pepsi, Kurkure, Mountain Dew and Nokia, creating Pepsi's "Nothing official about it" campaign and advertising slogans such as Pepsi's "Yeh Dil Maange More" and "Oye Bubbly".As a writer, she is known for The Zoya Factor (2008), Battle For Bittora (2010), Those Pricey Thakur Girls (2013), The House That BJ Built (2015) and "Baaz" (2017)
== Early life and education ==
Born in the north Indian state of Uttar Pradesh, Chauhan spent most of her childhood in various cantonment towns in North India, as her father served in the Indian Army.
The Zoya Factor: Movie Reviews With RJ Stutee
Based on Anuja Chauhan’s 2008 novel by the same name, The Zoya Factor tells the story of its eponymous character in a quirky endearing fashion. Zoya Solanki and Sonam Kapoor’s Cheshire cat’s grin do complement each other.
The movie opens with Shah Rukh Khan’s voice-over telling us about the baby …
Epsiode 7: New Year, Same Me (trying to read!)
Happy new year everyone! 2024 brings with it a lot of optimism to our lives and our reading. In this week's episode I talk about how I started my year by finishing a book but also how that brought out old perfectionist patterns in my reading life and what i want to do to overcome them.
I also t…
Have Romance Novels Ruined Love? Ft. Anuja Chauhan
This week writer Anuja Chauhan joins us to discuss the pride, the prejudices, the sense, and the sensibilities behind consuming romantic literature, what an ideal relationship is like, and most importantly - would Mrs. Bennet make a good dinner party guest?
Respectfully Disagree is The Swaddle Team…
Murder Mubarak Review
Murder Mubarak is a murder mystery in the classical who done it mould. The movie is based on a book ‘Club you to death’ by author Anuja Chauhan. The movie is directed by acclaimed film maker Homi Adajania and star an ensemble cast led by Pankaj Tripathi, Sara Ali Khan, Vijay Varma, Tisca Chopra, Sa…
Murder Mubarak
Who among us doesn't occasionally fantasize about being fabulously wealthy? But a film like Murder Mubarak reminds us that upper crust folks have problems too. Problems like, for example, discovering the beets in their favorite health-conscious cocktail were planted alongside a dead body. It's extr…
Episode 19: Recommending Indian Fiction because it deserves its moment too!
As a reader in India, I'm kinda guilty of making blanket statements like "There's no good Indian Fiction works". And at the time just because of a stunning lack of awareness, i just knew two spectrums- massy (didnt enjoy the stories or writing) and classy (which felt wildly inaccessible because the…
The Zoya Factor
In addition to all of the hard work that gets athletes to championships, world cups, and of course the Olympics, they've all also been touched by a little bit of luck. Superstition is deeply ingrained in sports of all kinds, but what happens when a team puts too much stock in luck, and not enough i…
8.15 Shikhar Goyal: On Writing Love, Obsession, and the Road to Publication
When carefully laid plans go up in smoke, is it fate playing its hand, or the works of a silent puppet master pulling the strings?
In this episode, engage in a candid conversation with Shikhar Goyal, an iron-and-steel entrepreneur with a creative streak that led him to write his debut novel Delhi D…
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