Punching up the premise of a marketing legend

My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too.

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EPISODE CREDITS:

This episode sponsored by Wistia.

Hosted and produced by me, Jay Acunzo.

Music from Embleton.

Produced by Ilana Nevins.

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ABOUT ME, JAY ACUNZO

I'm a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce.

Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.

I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.

Today, I teach business leaders how to communicate with greater resonance, and I advise paid speakers on how to grow their businesses and their impact.

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