Building PowerShack: How Two Wholesalers Took Over TikTok

Steve and Frank from PowerShack join Will and Jay for one of the most entertaining episodes yet.

From running a small Essex wholesaler to becoming viral TikTok stars, the lads from Blackwall Electrical Supplies talk openly about business, burnout, buying groups and the power of social media in the electrical trade.

🟢 How PowerShack built a following by mixing humour with hard graft
⚫️ Why old school wholesaling is changing faster than anyone expected
🟢 What manufacturers and contractors can learn from social media
⚫️ Why buying groups like the EIB are changing the game for independents

It’s real talk from the trade’s new generation of wholesalers who aren’t afraid to mix banter with business.

🎙 Hosted by Will Winter and Jay Whyte
🎧 Sponsored by C A U K – trusted test and measurement solutions built for professionals
📩 Sponsorship and guest enquiries: podcast@torqueup.co.uk

#TorqueUpPodcast #PowerShack #Electricians #Wholesalers #ElectricalIndustry #CAUK #TradesTalk #ElectricalLife #TikTokElectricians #UKConstruction #Navitas

⏱️ Chapters

00:00 Intro and sponsor read – Chauvin Arnoux
01:00 The long drive from Essex and car crash stories
04:00 How Blackwall Electrical Supplies became PowerShack
06:00 Family business roots and early wholesaling days
08:00 Working with friends and keeping it professional
12:00 The politics of the electrical industry
16:00 Sales reps, service standards and lost professionalism
18:00 Trade mornings and the value of counter staff
20:00 Why manufacturers can’t give installation advice
23:00 The hidden risk in imported cable
25:00 Price pressure and the impact on independents
27:00 How PowerShack use social media to stay relevant
30:00 Wholesalers choosing visibility over e-commerce
32:00 Manufacturers, marketing and TikTok influence
34:00 Collaborations between independents
37:00 The role of buying groups and joining the EIB
39:00 From burnout to building community
42:00 Why the EIB feels different from other groups
45:00 Is traditional marketing dead
47:00 The rise of storytelling and authenticity online
49:00 The real ROI of content creation
52:00 Building a PowerShack studio and future plans
55:00 Final thoughts – having fun while building the brand