關於這一集
📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Thomas Vollmuth → Head of Brand Owner Management, Koenig & Bauer 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.
