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本 Podcast 中的其他單集

Google’s AI crawlers are eating away at publisher traffic by serving answers directly in search, but blocking them comes with risks. Digiday media reporter Sara Guaglione and executive editor of news Seb Joseph join this episode of the Digiday Podcast to break down what publishers actually stand to…
Agencies are pushing AI deeper into everyday work while still figuring out what should and shouldn't be automated. Digiday caught up with agency leaders and early-career marketers about AI, automation and where they're drawing the line.
Inventory access has become a tug-of-war between agencies and ad tech companies. In this episode, Matt Adams, global CEO of Stagwell Media Platform, joins the Digiday Podcast to talk about why Stagwell is building its own inventory marketplace and what agencies hope to gain by moving closer to supp…
The IAB has a new acronym—the RMT, short for Redefining Media Types Standard. But this acronym could actually matter. In this episode of the Digiday Podcast, Jamie Finstein, vp of media center at the IAB, unpacks what the proposed framework means for advertisers, agencies and media buying.
Butler/Till is quickly moving its AI agent media buying work from experimentation to implementation across more clients, platforms and channels. Controls, however, look different from client-to-client and channel to channel. In this episode of the Digiday Podcast, Scott Ensign, chief strategy offic…
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