關於這一集
In this episode, I sit down with Josh Lyons, a high ticket sales trainer and the founder of the Unicorn Closer Mastermind. Josh shares how he went from his very first sales conversation to earning $100,000 a month in commissions in just 17 months, and why he believes most sales training is backwards.
We get into what actually creates trust, confidence, and authority in a sales conversation, especially in real estate where the stakes are high and the emotions are real.
💡 What you’ll learn in this episode:
- Why scripts and word tracks are not the real reason top closers win.
- The four things every prospect must agree to before a real decision happens.
- Why “detachment from outcome” is not a tactic, it is an identity.
- The pre call checklist Josh uses to shift his internal state before every interaction.
- How your personal life bleeds into your professional results, whether you admit it or not.
Josh’s message is simple and challenging. You do not earn more by doing more. You earn more by becoming more. If you are a real estate agent who wants stronger clients, cleaner negotiations, and more certainty in every room you walk into, this conversation will give you a different lens to work through.
👉 Subscribe for more conversations at the intersection of real estate and self-mastery.
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Links Mentioned:
- Letting Go: The Pathway of Surrender – David R. Hawkins
https://www.amazon.com/Letting-Go-Pathway-Surrender/dp/1401945015
- Telegram
https://web.telegram.org/
- Tao Te Ching – Lao Tzu
https://www.amazon.com/Tao-Te-Ching-Laozi/dp/014044131X
- Unicorn Closer Mastermind – Josh Lyons
https://www.instagram.com/joshlions.sales/
- Gym Launch (Alex Hormozi’s former company)
https://gymlaunch.com/
- Letting Go: The Pathway of Surrender – David R. Hawkins
Timestamps:
02:16 Josh Lyons Origin Story
03:56 Why Scripts Fail
07:00 Four Sales Agreements
09:24 Stop Getting Shopped
16:47 Becoming More to Earn More
19:49 Self Actualized Selling
24:14 Inner Mastery Checklist
27:27 Scarcity and Performance Anxiety
29:19 Income Ceilings and Father Figures
33:06 Finding Mentors Online
33:51 Law of Incongruence
35:11 Teaching Leadership Detachment
38:45 Negotiation Power Identity
41:40 Handling Prospect Tests
44:17 Unicorn Closer Definition
52:06 Quickfire Wisdom Round
56:12 Mindful Closing Reflection
Let’s Connect!:
Websites
COACHING https://www.michaelcoxen.com
REAL ESTATE SALES https://www.coxengroup.com/
REAL ESTATE BROKERAGE https://magenta.realestate/
JOIN OUR BROKERAGE https://www.joinmagenta.realestate/
Podcast
https://podcasts.apple.com/us/podcast/the-mindful-agent/id1782575763
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https://www.linkedin.com/in/michaelcoxen/
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