關於這一集
Authentic marketing starts with solid research.
In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.
Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/
