Understanding the intersection between creativity and entrepreneurship with Pippa Lamb

A lot of creatives want to go straight into turning their creativity into a business without understanding the ins and outs of doing business, so they go through the hiccups and challenges that come with it unprepared. Our guest in this episode grew up within a creative family but gained a better business understanding by moving into finance.

Pippa Lamb has a very broad spectrum of experience. She spent most of her early life wanting to be a creative, being raised in a family with an artist and painter for a father and a pastry chef and architect for sisters. When she was a child, she always dreamed of being a designer, whether in graphics or fashion. Regardless of her day job, she’s always had a hand in expressing her creativity in side gigs.

Pippa joins us with a unique perspective on the creative industry and provides us with an opportunity to look at the drivers of our ever-growing creator economy. The company she works with, Sweet Capital, looks to invest in the next generation of entrepreneurs who are either building a tech startup or starting in the consumer space. As a partner there, her background and experience have seen her working alongside a range of broad-based consumer, fintech, and software companies at the forefront of the next generation of social communities.

How did Pippa arrive at Sweet Capital and what does she do there? What similarities does she notice in traditional and modern-day creatives? Does she see more people with multifaceted backgrounds like herself using their passion to form or work within companies? How have advances in technology and software allowed creatives to keep more ownership and control over their products and services? Pippa shares her thoughts on these questions and more topics of discussion in today’s episode.

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Visit Sweet Capital at https://sweetcapital.com/pippalamb/

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