On the Attack: Battleground Polling in the South and Southwest (ft. Luke Martin)

This week, the Way team is in the weeds preparing for the final election day push—so we're revisiting a show from a couple months back with Luke Martin, diving into tough terrain for Dems with innovative battleground polling. Last week, we looked at the Part 2 of this research with Celinda Lake (give it a listen if you haven't already!), so here is a look back at the foundation on which we've built the ad work we're doing today.

Way to Win worked with Impact Research and Lake Research to zero in on messages that move gettable voters in conservative South and Southwest battleground states and districts. Trump’s catastrophic failure on the economy has unlocked the door for Dems; with focus and effort, they may be able to open it. Rising star pollster Luke Martin and Consultant of Destiny™️ Dan Ancona dig in with host Kerry Eleveld.