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Dilip Soman, Professor of Marketing at the University of Toronto's Rotman School of Management, & Bing Feng, Manager of Behavioural Finance at TD Wealth.
Dilip Soman and Bing Feng share the story of how BEAR's Behaviourally Informed Organizations partnership has both impacted people's day-to-day lives and advanced the field of behavioural science. Dilip and Bing tell us about a research project that increased organ donations in Ontario while building credibility for BI in Canada, and another project that increased retirement savings in Mexico while pushing BI to design for different types of people.
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本 Podcast 中的其他單集
Kieran Findlater, Lead for Behavioural and Data Science at the Impact and Innovation Unit.
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Julie Szabo, Principal at Capulet.
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Yann Cornil, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business.
As a French food researcher, Yann Cornil was surprised by North American eating habits and messaging about good vs. bad foods. Yann's research with Pierre Chandon suggests that we eat less a…
Clea Stone, Associate Director at The Sound.
Because Clea Stone recently completed the Advanced Professional Certificate in Behavioural Insights to complement her existing skillset from a decade of work in market research, she's perfectly equipped to help us explore the intersection of market …
Takuro Ishikawa, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG).
Tak Ishikawa returns to the podcast to help us understand the recent "debate" about boosts and nudges. To help ground the conversation, we disentangle terms like heuristics, biases, nudges, and …
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