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Performance Communications in a Digital World | BioPharma Unscripted! Ep.4
Join Marcus Metcalfe in conversation with Jens Christmann as they explore the evolving world of corporate communications and digital transformation in the life sciences sector.
In this engaging discussion, Jens shares insights from his journey transitioning from the FMCG world at Mars to leading digital transformation at Mundipharma , and now to establishing his own interim management and consulting practice. He explains his unique approach to "performance communications" - bringing digital marketing and data-driven methodologies to corporate communications.
Jens offers practical perspectives on the challenges organisations face in today's rapidly changing digital landscape, including budget constraints, transformation demands, and the AI revolution. He provides valuable insights on how companies can navigate these challenges while maintaining authentic human connections.
Whether you're a communications professional looking to enhance your strategic impact or an organisation navigating digital transformation, this episode offers thought-provoking insights on balancing technology with authentic human connection.
In this episode, you'll learn:
- How consumer goods experience can bring customer-centric thinking to the pharmaceutical industry
- What "performance communications" means and why it matters in today's data-driven environment
- The challenges mid-sized organisations face in digital transformation
- How to approach AI with both curiosity and healthy scepticism
- The value of interim management in navigating transformation challenges
Chapters:
00:00 Introduction and background
01:48 Transitioning from FMCG to pharmaceuticals
04:53 Building digital transformation at Mundipharma
08:14 The T-shaped leadership approach
13:30 Transitioning to independent consulting
17:37 Current challenges in corporate communications
20:46 Navigating AI and digital transformation
27:31 Performance communications explained
30:20 Ideal client scenarios for interim support
34:27 Finding the right balance in business development
38:53 Closing thoughts on entrepreneurship
Connect with Marcus: https://www.linkedin.com/in/marcus-metcalfe-8938a35/ Marcus helps US & European Biotech & Pharmaceutical clients by providing Interim/Fractional & Advisory consultants for operational & strategic needs.
I also work on selective Executive Search (perm) projects.
I have helped Clients when there is no headcount, when they can't find the right permanent candidate, when they have a spike in business, as an alternative to an external vendor or for those simply needing an extra pair of hands.
If you need a partner with an extensive network in HEOR and Market Access - this is his sweet spot.
He has placed over 120 HEOR and Market Access candidates during my time across US and Europe.
With his business partners, he covers the below functional areas.
• Biometrics • Business Development
• Clinical Research • Drug safety & Product safety
• Engineering • Health Economics
• Medical Affairs • Market Access
• Regulatory Affairs • Compliance/Quality Assurance
• Marketing & Medical • Scientific & Preclinical
• Communications
Podcast produced by www.podforge.co.uk
