#128: The Future of Customer Loyalty | Wendy Bergh, CMO at Rakuten Rewards
How do you build customer loyalty when switching brands is easier than ever?
This week on Soul & Science, Jason Harris talks to Wendy Bergh, CMO of Rakuten Rewards, about the changing nature of customer loyalty and why today's marketing leaders need to think beyond campaigns and creative. Wit...
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Wal...
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Wal...
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Wal...
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Wal...
