607: Applying the Efficiency of Credit Cards to the Healthcare Industry with Raja Rajamannar
Chad talks with Raja Rajamannar about how he reimagined marketing and strategy at Mastercard.
Raja explains how he connected the dots between credit cards and healthcare, convincing the board to take a risk on something new in the process, how Mastercard leverages AI with their clients and m...
Four AI Moves Every Bank Marketer Needs Now
If you earned your marketing degree more than five years ago, you are already playing catch-up. Most banks are mailing in their response to AI.
I break down the four AI moves the best banking marketers are running now: targeting that finds micro-cohorts of one, personalization built around the...
INTERVIEW | Make Money by Mastering Modern Marketing and Building a Global Brand with Raja Rajamannar
In this episode, Travis sits down with Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and one of the most influential marketing leaders in the world. Raja shares his incredible journey from studying chemical engineering in India to leading branding and marketing initiat...
Will AGI Arrive Within 3 Years? Raja Rajamannar on AI, Jobs, and the Future of Commerce
Could AI agents soon handle purchases, manage finances, and automate entire job functions? According to Raja Rajamannar, that future may be arriving much faster than most people expect.
In this episode, Jamie Redman sits down with Raja Rajamannar, Senior Fellow, Former CMCO, Mastercard and autho...
Why Traditional Advertising Is Dead_ With Mastercard Snr Fellow
Traditional advertising as we know it is over. That's the bold verdict from Raja Rajamannar, Mastercard's former Chief Marketing Officer and now a Senior Fellow at the company. During his 12-year tenure, he made a decision many called insane: he permanently slashed Mastercard's advertising budget...
The Art Marketing for Good — Raja Rajamannar
This episode, we explore “The Art of Marketing for Good” with Raja Rajamannar, a global marketing leader known for his innovative approach to branding, purpose, and customer engagement.
We discuss how marketing can go beyond selling products to create meaningful connections, build trust, and cont...
Mastercard's former CMCO on dropping the brand name
Raja Rajamannar dropped the Mastercard name from its own logo. After testing brand recognition across 26 countries and studying how the brain processes visual symbols versus written words, he was confident the evidence was on his side. In this episode of In Other Words, host Jason Hemingway is jo...
The art of marketing — for good | Raja Rajamannar
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and po...
The art of marketing — for good | Raja Rajamannar
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and po...
