LIFTS Episode 138 – ABC Fitness Mid Year Report: The Fitness Industry Has a Habit Problem
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.
In this episode, hosts Matthew Januszek and Mohammed Iqbal unpack the findings from the ABC Fitness Wellness Watch: Summer 2026 – The Reinforcement Shift report and explore what the lates...
LIFTS Episode 139 – The Member Has Changed. Has the Fitness Industry? | ABC Fitness Round Table
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.
In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Tony Small, co-founder of Replify, Richard Earney, National Wellness Director at Midtown Athletic, and Mason Levey...
LIFTS Episode 140 – Your Members Know More Than You Think | Life Fitness
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.
In this episode, hosts Matthew Januszek and Mohammed Iqbal visit Life Fitness and Hammer Strength HQ in Chicago, where they're joined by Andrew Mahadevan and Dan Wille from Life Fitness t...
LIFTS Episode 141 – The YMCA Is Over 180 Years Old. How Have Its Gyms Stayed So Relevant?
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.
In this episode, hosts Matthew Januszek and Mohammed Iqbal are recorded live at the Life Fitness and Hammer Strength YMCA Innovation Summit, where they're joined by four YMCA leaders: Boy...
Are the Biggest Fitness Brands Losing Their Grip on the Consumer?
Is the fitness industry still telling consumers what they want — or are consumers increasingly telling the industry what it needs to deliver? In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal unpack some of the biggest stories shaping health, fitness and wellness. They discuss the que...
Australia Special: Is Australia Showing Us What's Next in Fitness?
Why does Australia continue to punch above its weight in the global fitness industry?
In this Australian special of LIFTS, Matthew Januszek is joined by Mohammed Iqbal, reporting from Melbourne after spending the week meeting BFT, KX Pilates and Strong Pilates.
Matthew and Mo explore why Austra...
Planet Fitness, HYROX & Padel | Clues to Fitness's Next Big Shift?
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.
In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by James Hurlock, founder of Fitura Brands, to explore some of the biggest shifts currently reshaping fitness, sport ...
Built by Men, Designed for Women? Fitness's Biggest Blind Spot
Is the fitness industry overlooking one of its biggest opportunities — women?
For decades, much of the fitness and wellness industry has been shaped by male-led businesses, product development and research. But as women's health, strength training, longevity and wearable technology gain momentum...
40 Years of Fitness: Where We've Been and Where We're Going | Live from Peloton HQ
Four decades of fitness industry evolution. From iconic equipment brands and strength training to digital fitness, Peloton and the rise of wellness – where has the industry been, and where is it heading next?
In this special episode of LIFTS – Latest Industry Fitness Trends & Stories, hosts Matt...
Recovery Is Big Business. But Where's the ROI?
Recovery is booming. From cold plunges and infrared saunas to AI-powered robotic massage, gyms are investing heavily in wellness and recovery technology. But are these investments delivering real returns, or is the fitness industry caught in an expensive amenities arms race? In this episode of LI...
