GEO Is SEO Plus Digital PR - Lum Kamishi of Assertio.ai
"GEO is basically what the web is saying about you," says Lum Kamishi, the Kosovo-based SEO consultant behind LumKamishi LLC and founder of Assertio.ai. His take: GEO is SEO plus digital PR, and niche-relevant links matter more now than they did five years ago. Listen in, then read the full recap...
Chat Is the New UI - Keith Perhac on Attribution and AI
Claude found $1,500 of retargeting spend running inside a Mahjong game in the Philippines, from a setting buried deep in an ad account that three agencies missed over eight years. Keith Perhac, founder of SegMetrics, tells Jeremy Rivera how he caught it by asking Claude instead of logging in. Rea...
Why Employees Resist AI - Dr. Gleb Tsipursky
Your gut is the wrong guide for rolling out AI to your team. Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of The Psychology of AI Adoption at Work: From Resistance to Results (Georgetown University Press), tells Jeremy Rivera why owners get excited about AI while their employe...
Jessica Malnik: Hybrid Is the Hardest Model, and Copycat Content Just Went 1,000x
Jessica Malnik opens with the take that hybrid is not the safe compromise. It is the hardest model, because it stacks every hard part of in-office on every hard part of remote. Jessica does positioning, messaging and product marketing for tech companies (her about page) and has run The Remote Wor...
Keep Control of What You Built - Mark Burnett, MyBrainRestore
Mark Burnett is the founder of MyBrainRestore, a single-ingredient supplement company he built from scratch at 67 after a career as a database programmer. Host Jeremy Rivera talks with him about what it takes to bring a physical product to market: sourcing, manufacturing, Amazon, trademarks, and ...
Roll Up Your Sleeves: Michael Gerard on 24 Years Building Wildwood Ovens
Michael Gerard is the founder of Wildwood Ovens and Barbecues, an LA-based manufacturer of high-end wood-fired ovens, Argentine grills, Brazilian barbecues and Japanese yakitori grills. In 1999 he imported a wood-fired pizza oven, found the packaging terrible and the product "not so good," and de...
The 3x5 Rule and Purpose Over Motivation - Dr. John A. King
Dr. John A. King is an author, poet and speaker (LinkedIn) who rebuilt his life and his businesses after losing almost everything at 45. On the Unscripted Small Business Podcast he tells host Jeremy Rivera why purpose, not motivation, is what keeps a business owner going, and shares the simple da...
Train the Customer to Be a Good Customer - Natalie Yuse
Natalie Yuse started Deckhand Detailing in Seattle in 1990, a year out of high school, with no boating experience and a fear of water. On Unscripted Small Business she tells Jeremy Rivera how a bucket, a bottle of soap and one crusty sea captain turned into a boat detailing company with 25 employ...
Jon Morris: If You Want to Grow, Budget for It
Jon Morris founded Rise Interactive in 2004 and grew it from just himself to a little under $40 million in revenue before selling it. Now he runs Fiscal Advocate, helping service-based companies use their financial data to grow cash, profit margin and revenue. His question for every owner who say...
Bridget Willard - SEO Is Words and X Still Feeds the Machine
Bridget Willard has marketed SaaS products on X and through blog posts for fifteen years, and her case for the platform is simple: "SEO is words, and words are SEO." A Twitter handle is a URL, Google shows tweets in its News tab, and LLMs only learn from what's public, so the conversations you ha...
