SPI 462: Everything about Podcast Advertising: Growing Your Business and Making More Money with Podcast Ads with Heather Osgood
#462: The cash flow between advertisers and podcasters recently has been insane — some projections say over $1 billion will be spent on podcast ads in 2021. So where do you start, whether you're someone with their own show or an advertiser with a product or service you want to spread the word abo...
The Signals Shaping Podcast Advertising in 2026
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with the team at Magellan AI to unpack the insights behind Beyond the Buy: Smarter Podcast Advertising for 2026, a new guide exploring how data, attribution, and market intelligence are reshaping the future of podcast a...
Smarter Podcast Inventory Starts Here with Frequency & Flightpath
This week on The Podcast Advertising Playbook, Heather Osgood sits down with Pete Jimison, CEO of Frequency, and Sean Howard, CEO of Flightpath Software, to discuss how predictive intelligence, centralized marketplaces, and smarter inventory management are reshaping podcast advertising.
As podcas...
Podcast Search Optimization and the Future of Discoverability
This week on The Podcast Advertising Playbook, Heather Osgood sits down with Jennifer Han, CMO at Ausha, to explore why podcast discoverability remains one of the industry’s biggest challenges and why that may finally be starting to change.
Jennifer breaks down the rise of Podcast Search Optimiza...
Podcasting’s Next Growth Engine: How Local and Regional Advertisers Are Entering the Space
For years, podcast advertising has been largely driven by national brands. But that is beginning to change.
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Scott Porretti, President of Katz Digital, to discuss how programmatic advertising is expanding podcasting...
What Global Advertisers Know About Podcasting That the U.S. Is Missing
Podcast advertising is growing around the world, but not every market is evolving in the same way.
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Adel Saadi, Founder & Managing Director of Next Broadcast Media, to explore how brands and agencies are approaching...
How Smart Advertisers Actually Measure Podcast Performance
Podcast advertising has matured, but measurement is still one of the most misunderstood aspects of the industry.
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Jason Fialkov, Vice President of Sales at Claritas, to unpack how marketers should really be evaluati...
Who Defines the Future of Podcast Advertising?
Podcasting is evolving faster than the systems built to measure it. Audiences are moving between audio and video, consumption is increasingly happening across closed platforms, and advertisers are being asked to make sense of performance without always having access to the full picture.
In this e...
Who Controls the Podcast? Navigating Reach, Video & the Future of the Format
As podcasting expands beyond the traditional RSS feed, creators and publishers have more opportunities than ever to reach audiences, but what are they giving up in exchange?
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Andy Slater, Head of Partnerships & Stra...
The Rise of the Creator Entrepreneur
What happens when a podcast becomes bigger than the podcast itself?
Heather Osgood sits down with Christiana Brenton, Chief Business Officer at Steven.com, to explore the rise of the “creator entrepreneur” and what it means for the future of podcast advertising. Christiana breaks down the FlightS...
