SBP 212: The Cannes Cut - Brand Fit Beats Follower Count: Day 3 Reflections
Day three at Cannes Lions revealed something unexpected.
Coming into the festival, many predicted AI would dominate every conversation.
Instead, another topic has quietly taken centre stage:
Creators.
Not creator hype. Not influencer marketing. Creator effectiveness.
Presented by System1, today's...
Michael Razzano on Acne, Skincare & Becoming Esthetician of the Year
Michael Razzano joins The Beauty Vault Podcast to share his journey from struggling with acne to becoming one of the beauty industry's most recognized estheticians and the 2026 Skin Games Esthetician of the Year. Together with host Marie Matteucci, they discuss acne treatment, barrier repair, Fac...
Your Follower Count Isn't What Sponsors Are Buying
How Elizabeth turned 4,000 Instagram followers into $10,000 in sponsorships in under two months — without a big platform, a media kit, or any sponsorship experience before meeting Justin.
Why year one and year two of her live event barely broke even (and what changed in year three)
The "marketin...
LIA HABERMAN: Follower Count Is Dying and Superfans Are the Future
Lia Haberman, writer of the ICYMI newsletter and one of the most trusted voices tracking the creator economy, joins The Upload to unpack where things are actually heading. We get into why follower count matters less than everyone thinks, the rise of superfans and smaller, more loyal communities, ...
Episode 20: BookTok and the Audiobook Industry (Does Your Follower Count Matter?)
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Lets talk BookTok.
What began as a giant virtual book club is now a major marketing force. Publishers watch it, authors build campaigns around it, and Audible has created a dedicated BookTok destination. In this episode, I talk about how follower counts are becoming part of an a...
Should Christians Be Influencers?
Everyone has a microphone in their pocket, and culture is clear about what to do with it: build a following, build your brand, go viral, make it all about you. The trouble is that you can do all of that, watch the numbers move, and never once have God's hand on any of it.
Esther's first solo teac...
From Bedroom Startup to $100M Exit with Andrew Hulbert | Backed by Funding Circle
Backed by Funding Circle.
Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fu...
EP 032. What Creators Actually Get Paid | Vale and Sebastian Genta on Turning 2.8 Million Followers Into Brand Deals, Rate Cards, and NextGen Creators, a Business They Own
Welcome back to STACKED, the show that helps you become your own best asset.
Today's question: how do influencers actually make money, and could you build something online that lasts? Emily sits down with Vale Genta and Sebastian Genta, the brother-sister duo behind a combined 2.8 million follo...
Why Follower Count is Destroying Your Influencer Strategy | Kurt Stadelman, Pearpop, VP of Talent and Influencers
The creator economy is plagued by administrative friction, unverified metrics, and an unregulated talent management landscape. In this episode, Kurt Stadelman, VP of Talent and Influencers at Pearpop, breaks down how modern agencies combine exclusive talent representation with enterprise-grade br...
Follower Count Doesn’t Matter: Nano Influencers are Winning in 2026
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Follower count used to be the shortcut for judging influence, pricing brand deals, and deciding who “matters” online. That shortcut is breaking fast, and the fallout is showing up everywhere from bot-inflated accounts to messy brand events that creators drag in real time. We unpa...
