Purpose Pinwheel Podcast - Episode 0
Purpose that lives only on your website — a badge here, a tree planted there — isn't purpose. It's a tick box. In this introduction to The Purpose Pinwheel Podcast, co-hosts Erica Mackay (marketing strategist, The Marketing Detective Agency) and Becks Neale (brand purpose strategist, The Brand Na...
Welcome to the Purpose Pinwheel Podcast
Purpose that lives only on your website — a badge here, a tree planted there — isn't purpose. It's a tick box. In this introduction to The Purpose Pinwheel Podcast, co-hosts Erica Mackay (marketing strategist, The Marketing Detective Agency) and Becks Neale (brand purpose strategist, The Brand Na...
Nick Hunt: Brewing Beer With Purpose (and Bread, and Rainwater)
What does surplus bread, rainwater, and a car-park pop-up have to do with running a purpose-led business?
Nick Hunt, founder of Cotswold Lakes Brew Company (and self-styled "Chief Beer Officer"), built his brand on unconventional ingredients and deep local roots, then had to rebuild it again aft...
Rick Mower: When Your Toughest Chapter Becomes Your Business
⚠️ A note before you listen: this episode includes an open conversation about drug and alcohol addiction, recovery, and the loss of a loved one to relapse. If any of this feels close to home, please look after yourself while listening. - **FRANK** — confidential drugs advice, 24/7: call 0300 123...
Becks & Erica: Why Purpose Is Complicated (And Personal)
This week, Becks and Erica turn the mic on themselves: what does it actually take to find your purpose, and keep it once your business has grown past the person who started it?
They trade stories about Bata shoes, a "poverty of perception," and why the fastest way to find your purpose is sometim...
Sustainability for Small Businesses, One Practical Step at a Time, with Umesh Kathirvel
A lot of small businesses want to do something about sustainability. They just don't know where to start, or they can't afford a consultant. Umesh Kathirvel is building a way in.
Umesh is head of product and delivery at Teckollab, where his team builds software for purpose-driven founders, and co...
Martin Knowles: Why Sales Doesn't Have to Feel Pushy
Martin Knowles never planned a career in sales. Now he and his wife run Sales Untangled, a small, certified B Corp that helps small and medium-sized teams get comfortable with selling.
Martin joins Becks and Erica to talk about recertifying under the new B Corp standards, and whether selling and ...
Food waste starts in the field: Jess Latchford of WasteKnot
Most of us picture food waste as the brown banana at the back of the fridge. Jess Latchford says the real problem starts in the field, where crops go unharvested because of cancelled contracts, or because the produce is the wrong size or shape.
Jess is the founder of WasteKnot, a surplus veg resc...
Becks & Erica: You Can’t Chase Purpose on Empty
In this week's episode, Becks and Erica look back over two months of guests and find the same thread running through almost all of them: wellbeing. They talk about why people in survival mode can't be expected to care about the planet, what Becks took from a Cambridge sustainable marketing course...
Sarah Jordan: One Pair of Pants at a Time
Underwear is the last thing anyone thinks to donate, and for many girls it’s the reason they miss school.
In this episode, Becks and Erica talk to Sarah Jordan, CEO of Y.O.U Underwear, about the trip to Uganda that started it all and why she set out to change how underwear is made, sold and thr...
