# Damon Centola
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damon centola is a sociologist and professor in the Annenberg School for Communication, the School of Engineering and Applied Sciences, and the Department of Sociology in the School of Arts and Sciences at the University of Pennsylvania, where he is director of the Network Dynamics Group. Previously, he was an assistant professor at M.I.T. Sloan School of Management (2008–2013). He was also a Robert Wood Johnson Fellow at Harvard University, a member of Sci Foo Campers community, and a fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University.Centola's research focuses on the study of social networks, social epidemiology, and web-based experiments on diffusion and cultural evolution.Popular accounts of Damon's work have appeared in mainstream media publications such as The New York Times, The Washington Post, Wired, TIME, CBS, and CNN. His research has been funded by the Robert Wood Johnson Foundation, the National Science Foundation, the National Institutes of Health, the James S. McDonnell Foundation, and the Hewlett Foundation.
Why The Epstein Economy Needs You To Feel Hopeless - Barry's Economics
Why does the system feel too big to fight?
In this final episode of the Epstein Economy series, Barry explores the neuroscience of learned helplessness.
Featuring research from:– Maier & Seligman– Damon Centola– Christakis & Fowler
Large systems don’t just concentrate wealth.
They concentrate per...
37 Words: How Alberta's Ballot Question Tilts the Field
Last week, we recorded with Evan Menzies about the brewing Alberta referendum — and within hours of us hitting publish, Premier Smith unveiled the actual ballot question. So we're back at it.
It's also the first outing of the revamped format — a number, a postbag question, the deep dive, and las...
The Snowball Effect
Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we revisit a favorite 2021 conversation with sociologist Damon Centola, who studies social contagion a...
The Snowball Effect
Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a ...
INTERVIEW | Make Money by Rethinking Groupthink: How Better Networks Create Smarter Decisions with Damon Centola
Damon Centola is the Elihu Katz Professor of Communication, Sociology, and Engineering at the University of Pennsylvania, where he directs the Network Dynamics Group. A pioneering researcher in social networks, behavior change, and collective intelligence, Damon is a 2026 Guggenheim Fellow and th...
Why Smart Groups Make Bad Decisions
Smart people can make terrible decisions—or brilliant ones. What makes the difference? In Goodthink: The New Science of Collective Intelligence, Damon Centola, a University of Pennsylvania professor who directs the Network Dynamics Group, shares two decades of research showing that a group's stru...
You're Definitely Spreading Change Too Thin | Damon Centola | Modern Change Management & Leading Change
Here are three provocative questions that arise from this Change Signal conversation with Damon Centola: What are you mistaking for adoption? Who actually makes change feel normal? And are your change agents too scattered?
Damon Centola is a professor at the University of Pennsylvania, director ...
