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Patient experience can break down when fear walks in with the patient. Host Terry Coutsolioutsos sits down with Roger Holzberg, Founder and Creative Director of Reimagine Well. Roger once led creative teams at Walt Disney Imagineering. Now he builds healing rooms and games for hospitals.
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Roger's path changed when a doctor told him he had cancer, on the eve of his 50th birthday. He explains how Disney's "architecture of reassurance" became his "architecture of healing." He also says why the most important voice in healing has to be the patient's.
He shares the one question he asks patients: what special place would help heal you? That question led to the Infusionarium. His team also built a game that lets kids explore a radiation room before they go in. Roger says the pilot study lowered the mean age of sedation from 10 to 3.
Terry and Roger also talk about money. Roger says a hospital can earn more without a new billing code.
The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down.
Important Links and Resources
Reimagine Well: https://reimaginewell.com/
Roger Holzberg on LinkedIn: https://www.linkedin.com/in/rogerholzberg/
Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/
RevRx AI: https://revrxai.com/
3D model credits (CC BY 4.0, modified; license: creativecommons.org/licenses/by/4.0). All from Sketchfab, links in the pinned comment:
"Ferris Wheel" by kand8998 (Kaitlyn Andrus); "Carousel_spinning" by jackiebatteau; "Roller Coaster" by gaartt; "Swing Ride - Day 28 3DInktober2019-Ride" by MMKH; "Low Detail Animated Crowd" by Shahriar Shahrabi; "Nathan Animated 003 - Walking 3D Man" by Renderpeople; "Sea Turtle Lowpoly Animated" by kenchoo; "Underwater Coral Reef Photogrametry 3D Scan" by VIVID REALITY; "Cinema Camera" by re1monsen; "CK-2200GS Film Luminaire" by Metazeon; "Studio microphone (With holder)" by propmaker1; "Studio Softbox Light" by Glowbox 3D; "Simple Studio Light" by AleixoAlonso; "LED Soft Light Panel" by ROY; "Office Chair Modern" by thethieme; "Monstera Deliciosa Potted Mid-Century plant" by Giora; "Rigged Stethoscope" by Simon Pasi; "Incandescent Light Bulb" by AleixoAlonso; "Crank easel" by Virtual Museums of Małopolska; "Laptop" by Aullwen; "Brass Compass" by Patrick Cauty; "Smartphone" by Rafael Benites de Souza; "CC0 - Crayons" by plaggy; "Regular ole Clipboard" by Maggatron; "Pill (Capsule)" by Kroko.blend; "Bottlenose Dolphin" by popcornbag; "Lotus Flower Blooming Animation" by Alexander Ruletik; "Tower crane KB-674" by Randonavt; "Tropical Island" by Elin; "Game controller" by Shapoval Semyon; "Mortarboard Graduation Hat" by dupremium3d; "Smartphone Highpoly" by OrbArts; "Smartwatch" by harrimyl; "Road Bike" by Tanya Andreeva; "Boeing 787-8" by rocket0314
Brain: "Brain and Skull" by Drummyfish (OpenGameArt, CC0).
Maps: US Census Bureau; Terrain Tiles by Mapzen / AWS Open Data (USGS 3DEP, SRTM/NASA, ETOPO1/NOAA); Made with Natural Earth; NASA Earth Observatory Blue Marble; public domain.
Screen recordings: courtesy of Reimagine Well.
Music: "Turn In The Sun" by Simon Herody (YouTube Audio Library).
Where does patient fear slow down care where you work, and what has helped?
#PatientExperience #HealthcareDesign #HealthcareInnovation #ZeroFrictionPodcast
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speaker-1: Roger Holzberg, who is the creative director and founder of Reimagine Well. And what makes this all fascinating is that Roger had a great experience working for the Disney Company for years and years and years. And then he was faced with a diagnosis…
