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In part two of the conversation, Lynette Marrero dives deeper into her work as Liquid Creative Director at Aplós, unpacking the creative and technical process behind building serious non-alcoholic spirits. The discussion focuses on flavor, texture, and mouthfeel, the functional benefits of Aplós products, and how the brand creates distinctive experiences without relying on traditional alcohol stand-ins, including Lynette’s close collaboration with a flavor scientist to materialize her creative vision into the bottle. Lynette also touches on innovation within the portfolio, the importance of quality and creativity in a growing category, and how non-alcoholic spirits are becoming a natural part of modern social and hospitality environments.
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Lynette Marrero is one of the most influential voices in modern cocktail culture. A globally respected bartender, educator, and entrepreneur, she has helped shape some of the most important bar programs in the country while mentoring and inspiring generations of hospitality professionals. She is also the co-founder of Speed Rack, the world’s first all-women bartending competition, which has raised millions of dollars for breast cancer charities while advancing equity and visibility in the industry.
Beyond the bar, Lynette is a sought-after speaker, judge, and thought leader, contributing to conversations around leadership, wellness, and the future of drinking. She currently represents Aplós, a non-alcoholic spirits brand rooted in ritual, balance, and mindful drinking — reflecting her forward-thinking approach to how people engage with beverages today.
