Unscripted: Inside USDA's Plan to Modernize Crop Reports with Kip Tom

USDA crop reports influence billions of dollars in agricultural markets—but what if the system behind them is overdue for a major overhaul?

This week on Unscripted, Tyne Morgan and Clinton Griffiths sit down with former U.S. Ambassador and Indiana farmer Kip Tom, who has been tapped by USDA Secretary Brooke Rollins to help modernize the National Agricultural Statistics Service (NASS).

Kip shares how new technologies—including satellite imagery, digital farm data, and AI—could improve the accuracy, transparency, and frequency of USDA crop reports while giving farmers better information to make marketing decisions. He also explains why producer participation matters, what he learned from evaluating cutting-edge ag technologies, and how USDA plans to gather farmer input through nationwide listening sessions.

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