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The Tech Guy era is over.Recorded live at ChannelCon 2026, Dan sits down with MJ Shoer, Chief Community Officer at GTIA, to discuss how the role of the MSP is changing faster than ever. From building trust with clients to navigating AI governance and risk, this conversation explores why the most successful MSPs won't simply be technology experts—they'll become trusted business advisors.They also dive into GTIA's newly announced local chapters, the importance of peer collaboration, and why community may be one of the biggest competitive advantages an MSP can have.If your clients still see you as "the tech guy," this episode explains how to change that—and why now is the time.
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