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The biggest packaging regulation in the world is here! Will your business be ready? In this episode of The Striving, Joel talks with Nairin Jones, an industry expert, about the EU’s new Packaging and Packaging Waste Regulation and why it reaches far beyond Europe. What You’ll Learn:The Shift from Directive to Regulation: Unlike previous directives that allowed for individual interpretation by member states, the PPWR is a harmonised law that applies uniformly across the entire EU.Beyond EPR: While Extended Producer Responsibility (EPR) focuses on downstream waste management, the PPWR targets the upstream value chain, including product design, recyclability, and the use of minimum recycled content.New Compliance Standards: Learn why businesses can no longer "pay their way out" of compliance and must instead focus on removing "forever chemicals" (PFAS) and ensuring packaging is recyclable at scale.Critical Deadlines: Understand the transition period ending on August 12, 2026, by which time companies must be fully compliant with new standards or risk severe penalties and sales bans.Global Supply Chain Impact: How international manufacturers and recyclers from China to India must adapt to meet strict EU supply chain due diligence and recycled content targets.Actionable Next Steps: Expert Neirin's advice on conducting a product portfolio stock-take, finding the right data management partners, and utilising AI to navigate complex regulatory requirements.Whether you are a B2C brand owner, a manufacturer, or an international distributor, this episode provides the essential roadmap for navigating the new era of circular economy regulations in Europe.Connect with Neirin Jones:LinkedIn: linkedin.com/in/neirinjones/Email: neirin@rainbow.venturesCompany: Rainbow Ventures, a venture studio building circular economy innovations.
