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The Get Shit Done Experience welcomes Brian Franz, a dynamic leader from the family-owned and operated commercial print company, Envision3. Brian details his 12-year journey within the company, sharing how he helps a seemingly commoditized industry thrive through authentic human connection and a service-first mindset. He dives into the importance of building a brand on integrity, the power of a disciplined daily strategy, and how his faith drives his passion for helping others succeed. This episode is a masterclass in modern sales, leadership, and finding profound purpose in your work.
Key Takeaways
- Humanize Your Commodity: In a world of similar products and services, your greatest differentiator is you. The more commoditized your business, the more humanized your content and connections need to be.
- Mistakes Are Your Greatest Marketing: Your brand’s strength isn’t measured by perfection, but by how you respond to failure. Owning mistakes with empathy and accountability is the fastest way to build unbreakable customer loyalty.
- Purpose Fuels Passion: Aligning your daily work with your core values and a desire to serve others is the true secret to a fulfilling career. When you genuinely want to help people, business becomes a mission, not just a transaction.
- Win the Day with a Simple Strategy: Success is built on daily, repeatable actions. Implement a simple, non-negotiable framework (like the 10-5-3-1 strategy) to ensure you are always making progress on the things that matter most.
- There is No "Staying Still": In business, faith, and life, you are always moving in one direction or the other. You are either progressing and growing closer to your goals or drifting further away—there is no neutral.
- Sell What You Love: Your enthusiasm is contagious. The easiest way to transfer energy and win business is to pursue brands you are personally passionate about, turning you from a salesperson into a true brand advocate.
Quotes
- "The more commoditized your business is, the more humanized your content needs to be."
- "It's really how you handle those mistakes. So you have to be there, you have to empathize with them."
- "I wanna help people is what I really do. You know, I wanted to do something with my career that was impactful."
- "You are either going closer to Jesus or further from him. That hit so hard. Because it's true... there's no, 'oh, I just stay still.'"
- "The difference between trying and training is trying will fail. Trying is not good enough."
- "People do business with people they like. That hasn't changed... it won't change."
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TIMECODES
00:00 Introduction and Episode Highlights
01:05 Welcoming Brian Franz to the Show
02:40 Why You Must Humanize a Commodity Business
04:25 The Story of Envision3
08:15 The Highs and Lows of a Family Business
12:35 Navigating a Relationship-Driven, Commoditized Industry
17:15 How Handling Mistakes Defines Your Brand
25:40 Creating the "Light Bulb Moment" for Customers
33:20 The "Why" Behind Helping: Leading with Service and Faith
41:30 The Common Thread: Stewardship, Purpose, and Success
57:30 Why Sales is a Branding and Marketing Game
1:08:15 Building a Modern Sales Team: The 10-5-3-1 Strategy
1:23:45 Mind, Body, and Soul: The Importance of Fitness and Discipline
1:40:15 Brian's Three Pillars for Getting Shit Done
1:51:30 Final Words and How to Connect
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