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Dual Process Theory suggests we have two general modes, or systems, of thinking that we use to navigate our every day lives. System 1 refers to our automatic, reactive, emotional, unconscious thought processes that occur almost instantaneously without conscious effort. System 2 refers to our mode of thinking that slow, deliberate, intentional, and analytical.
This topic is fundamental for understanding how to build intuitive product experiences.
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References:
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- Poole, Steven. The VR Book: Virtual Reality in Art and Culture. London: Laurence King, 2017. Print.
- Nielsen, Jakob. "Mental Models." Nielsen Norman Group, 2005, www.nngroup.com/articles/mental-models/.
- Nielsen, Jakob and Whitenton, Kathryn. The Aesthetic-Usability Effect. Nielsen Norman Group. 2007. https://www.nngroup.com/articles/aesthetic-usability-effect/.
- Evans, J. S. B., & Stanovich, K. E. (2013). Dual-process theories of reasoning. Annual review of psychology, 64(1), 255-286.
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- Stanovich, K. E. (1999). Who is rational? Studies of individual differences in reasoning. New York: Oxford University Press.
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- Stroop, J. R. (1935). Studies of interference in serial verbal reactions. Journal of Experimental Psychology, 18(6), 643-662. http://psychclassics.yorku.ca/Stroop/.
Frederick, Shane. (2005). Cognitive Reflection and Decision Making. American Economic Review, 95(4), 829-836. https://doi.org/10.1257/089533005775196732.
