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Should You Use a VSL on Your Subscription Box Website?
Would a video sales letter help you get more subscribers, or would it add another step between your visitors and the checkout?
In this episode of *Subscription Box Answers*, I explain why VSLs are common for coaching, digital products and services, but less common for subscription boxes. I share why I’ve never felt BusterBox needed one, what I’d focus on first when building a sales page, and when a video could be worth testing.
If you’re thinking about adding a VSL to your website, this episode will help you decide whether it’s the right next move for your box.
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