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Mike Blackwell did not set out to build a business around Minecraft.
What started as coding classes evolved into Code Knights, an education company built around Minecraft STEM programs, library partnerships, and community learning.
As demand grew, the business expanded across multiple states and eventually became an acquisition opportunity. Mike later sold Code Knights through Acquire.com.
You'll hear:
- How Minecraft helped create demand for educational programs
- Why library partnerships became a growth engine
- What made Code Knights attractive to buyers
- How Mike positioned a niche business for acquisition
3 Lessons from the Code Knights Acquisition:
- Build Around Demand: The strongest opportunities often come from what customers already want.
- Create Valuable Assets: Partnerships, curriculum, and infrastructure made the business more attractive to buyers.
- Make the Business Easy to Understand: Clear positioning helped buyers see the opportunity.
For founders, this episode shows how a focused business can grow from a simple idea into a successful startup exit.
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