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This week in the business of podcasting: Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters. Amplifi Media’s Steve Goldstein shar...
Today in the business of podcasting: Right Side Up and Sounds Profitable host a free webinar on October 28 about how AI chatbots are changing podcast ad discovery and measurement. It draws on new LLM data from The Podcast Landscape 2026. IAB Tech Lab finalizes its Podcast Technical Measurement G...
Today in the business of podcasting: Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters. A Wondery and SmithGeiger study of 3,000 U.S. adults finds...
Today in the business of podcasting: Signal Hill Insights’ Demos+ study of more than 3,000 monthly US podcast consumers finds the audience now skews Independent at 39%, with Democrats at 33% and Republicans at 29%, ahead of the 2026 midterms. Substack is adding dynamic ad insertion to the podcas...
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