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Today in the business of podcasting: Lower Street's Annalise Nielsen explains why it's so hard to buy podcast ads. Trying to spend a $72,000 budget, she ran into missing ad contacts, $150,000 minimums and a host-read quietly downgraded to a post-roll. Sounds Profitable's Tom Webster finds Netfli...
Today in the business of podcasting: Acast, Oxford Road, and Triton Digital leaders explain how they reached scale, why inconsistent measurement remains a core problem, and why one CEO says podcast advertising is still "at the basement." International Podcast Day brings a wave of announcements, ...
Today in the business of podcasting: BetterHelp has tapped creator-led agency Media Bodies to lead its international podcast advertising strategy across 10 markets, using localized approaches rather than one global playbook. The IAB Tech Lab has opened its first Programmatic Standard Practices f...
This week in the business of podcasting: Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform. Triton Digital's Sharon Taylor argues video is e...
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