关于这一集
Today in the business of podcasting:
- 1UpMedia founder Guang Jin Yeo shares what Asia's podcast market can learn from the global playbook, from static-frame video podcasts to dubbing and generative AI. His golden rule for AI in podcasting is that audiences shouldn't be able to tell, but they must always be told.
- Programmatic podcast advertising is growing fast, and 82% of agencies now buy audio programmatically. New Podscribe benchmark data shows average podcast ad load fell to 10.3% in Q2 2026, and heavy ad loads can cut conversion rates nearly in half.
- Patreon is ending per-creation memberships and moving creators to monthly-only billing by November 1, 2026. Seasonal podcasts like audio fiction and investigative series will likely feel it most.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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本播客中的其他单集
This week in the business of podcasting:
Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
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This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience is large and stable, but it is increasingly consuming in places not built for podcasts. Tom gets i...
Today in the business of podcasting:
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Acast, Oxford Road, and Triton Digital leaders explain how they reached scale, why inconsistent measurement remains a core problem, and why one CEO says podcast advertising is still "at the basement."
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免责声明: 本页面嵌入的播客和封面图片来自 Bryan Barletta，归其所有者所有，与 Listen Notes, Inc. 无关联，也未获得 Listen Notes, Inc. 背书。
