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EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data.
Here's what we're diving into:
Defining Data Types: Zero Party, First Party, Third Party
Understanding Third-Party Data and Compliance Regulations
Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It
First-Party Data – How to Leverage Behavior-Based Data
Third-Party Data – How and When to Use It
Helpful Tools for Third-Party Data Collection
Best Practices and Mistakes to Avoid
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00:00 Introduction to Visitor Data Identification
02:22 Hot Off the Press: iOS 18 and RCS
03:56 Defining Zero, First, and Third Party Data
06:30 Collecting and Using Zero Party Data
11:53 Exploring Tools for Data Collection
13:44 Leveraging First Party Data for Segmentation
16:04 Understanding Third Party Data and Compliance
17:54 The Impact of Cambridge Analytica on Privacy
18:08 The Benefits and Concerns of Third-Party Data
18:39 Regulations and Tools for Data Privacy
24:39 Leveraging Third-Party Data for Marketing
28:48 Best Practices and Mistakes to Avoid
32:36 Conclusion and Next Episode Preview
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Follow Jimmy & Chase on social
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
