关于这一集
Retail design is at a crossroads. As customer expectations rise, physical stores must offer more than just products: they must deliver animation, meaning, and connection.
Steve Calhoun and Andy Hunt, from The Hershey Company, join Top Retail Expert Elisa Servais to discuss how Hershey’s uses technology to amplify nostalgia and joy without overstimulating the shopper.
Inside the Episode:
- The Digital Interface: Moving beyond multichannel silos to make the mobile phone an integral part of the store journey.
- The AR Sandbox: Using spatial computing and AR to field-test "blue sky" merchandising concepts before they hit the sales floor.
- Inclusive Innovation: Why Hershey’s implements "calm hours" at Chocolate World to accommodate neurodivergent visitors.
- The Invisible Tool: Ensuring technology serves the "moment of goodness" rather than distracting from the brand markers.
Stop building stores. Start designing experiences.
Steve Calhoun and Andy Hunt, from The Hershey Company, join Top Retail Expert Elisa Servais to discuss how Hershey’s uses technology to amplify nostalgia and joy without overstimulating the shopper.
Inside the Episode:
- The Digital Interface: Moving beyond multichannel silos to make the mobile phone an integral part of the store journey.
- The AR Sandbox: Using spatial computing and AR to field-test "blue sky" merchandising concepts before they hit the sales floor.
- Inclusive Innovation: Why Hershey’s implements "calm hours" at Chocolate World to accommodate neurodivergent visitors.
- The Invisible Tool: Ensuring technology serves the "moment of goodness" rather than distracting from the brand markers.
Stop building stores. Start designing experiences.
英语
美国
文字稿 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
本播客中的其他单集
In online grocery, the delivery driver is often the only person a customer ever meets from the retailer. Whoever runs that delivery, and whoever holds the order data behind it, holds the relationship and decides whether the customer comes back.
That creates a tension in grocery right now. Retail...
A retailer can get everything right in a new country and still be shut down over how it records a sale.
The culprit is fiscalization, the rules for how every transaction gets reported to tax authorities. More than 100 countries have these rules, and no two are the same. Most were written for the...
Zuly Matallana's brand has the kind of unpaid advocacy most founders spend years chasing: a Dragon's Den investor who still posts about the product, a Good Morning America feature, a celebrity's on-camera endorsement. None of it replaced the sales work.
Matallana, Founder of TIARA, still sends s...
Welcome to another edition of Retail Roundup. This is your weekly brief helping retail leaders decode the biggest shifts in retail, AI, and commerce.
In this special in-person edition, recorded live at Groceryshop, Jeremy Goldman sits down with Michelle Evans (Euromonitor International), Andrea...
Every number in retail media right now comes from someone grading their own homework. Retailers measure their own campaigns, and platforms measure their own inventory. Lindsay Pullins (Circana) says the fix is independent, standardized measurement that every retailer and platform gets held to, no...
免责声明: 本页面嵌入的播客和封面图片来自 Rethink Retail，归其所有者所有，与 Listen Notes, Inc. 无关联，也未获得 Listen Notes, Inc. 背书。
