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Change only looks sudden when you missed the signals. Rita McGrath gives that idea teeth for CMOs leading through AI, org design changes, and markets that refuse to sit still. The signals are usually there. But in businesses wired to confirm what already happened, they get drowned out by revenu...
Marketing and comms lose leverage when the story, the proof, and the teams carrying them run in separate lanes. That's how strong work gets less mileage than it should. Recognition stays in PR when demand could use it. Analyst proof misses the sales motion. Internal messaging sounds adjacent to...
When every marketing decision has to pay off this quarter, growth starts losing its owner. That's the uncomfortable read from the latest CMO Survey. Under pressure, CMOs are making perfectly rational moves. Safer bets, tighter proof, more focus on the customers already in hand. The danger is wh...

533: PE-Backed CMOs

PE-backed CMOs have to make marketing make sense at board speed. The questions come faster. The comparisons come from portfolio companies that look nothing like yours. And no budget line stays "just marketing" for long. In this episode, Drew talks with Kevin Ruane (Precisely), Julie Kaplan (H...
A stuffed content library can still leave a salesperson empty-handed. Somewhere along the way, sales enablement got mistaken for asset production. Sales asks, marketing makes, the asset goes somewhere, and the next thing you know, a seller is five minutes from a call wondering which deck, battl...
免责声明: 本页面嵌入的播客和封面图片来自 Drew Neisser,归其所有者所有,与 Listen Notes, Inc. 无关联,也未获得 Listen Notes, Inc. 背书。