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Most products have a backstory we never see. Jesse and Rachel, the co-founders of KOOSHOO, built their entire business on refusing to look away from it.
It started in Borneo, on a budget backpacking trip, standing in the middle of industrial waste that existed entirely to serve Western consumption. That moment planted a seed that took years, a detour through Peru, and a yoga teacher training in India to eventually become the world's first plastic-free hair accessory brand.
In this episode, we get into the full story. The winding path to hair accessories.
The decision to move manufacturing from Los Angeles to a Fair Trade nonprofit run by nuns in southern India and a family rope mill in Japan, and why "made locally" is not the straightforward win we assume it is.
What a Japanese manufacturer said the first time he saw a 55-pack of American hair ties.
And what Norfolk Island, where Rachel grew up and where KOOSHOO is now headquartered, still quietly teaches about community, scarcity, and living in connection with the land.
This is a conversation about doing business differently.
Learn more about their business: kooshoo.com
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