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In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the...
In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for:  🎢 Building anticipation before the launch announcement  🎢 ...
In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans, and casual visitors a reason to come back again and again and again… 💡 Providing a personal customer experience  💡...
In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by: 📚 Fulfilling multiple orders with the Order Import Tool 💡 Skipping the store setup with Lulu’s Direct Buy Button  🔌...
免责声明: 本页面嵌入的播客和封面图片来自 Matt Briel & Lauren Vassallo,归其所有者所有,与 Listen Notes, Inc. 无关联,也未获得 Listen Notes, Inc. 背书。