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What happened to the news when it went 24 hours? It stopped being news and became entertainment — because you can't fill that much airtime with signal. Process Debt is about what happened when businesses did the same thing to their data.
You bought the software. You built the dashboards. You connected the integrations. And now you have more information than ever — and somehow fewer clear answers.
Hosts Chris Terrell and Toby Lucich of Magic Button Labs have a name for the compounding cost of that gap: process debt. It's what builds up when you skip the workflow design, rush the rollout, or build reporting that serves management politics instead of the people actually doing the work. It's why your CRM has five pipeline stages nobody uses. It's why the monday.com status column is always blank. It's why the dashboard refreshes every 15 minutes and nobody looks at it.
Each week, Chris and Toby dig into a different flavor of process debt — from SaaS implementation failures and over-engineered reporting culture to the organizational habits that make good tools go bad. The conversations are plain-English, occasionally irreverent, and stubbornly focused on what actually changes outcomes versus what just looks busy.
What you won't find here: breathless coverage of the next productivity tool, Six Sigma theory disconnected from real software, or the kind of vendor content that can't admit the tool isn't the problem.
What you will find: honest takes for the operations manager, COO, RevOps lead, or "glue person" at a 50–500 person company who's serious about making their systems actually work inside monday.com, HubSpot, Asana, Salesforce, ClickUp, Notion, and beyond.
Because more data isn't the same as better information. And better is always better.
New episodes every week.
