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Healthcare interoperability fails if the data moving through the system isn't accurate.
In this episode, Saul Marquez, Founder and CEO at Outcomes Rocket, speaks with Martin Cody, Senior Vice President of Sales and Growth at 4medica, about the overlooked but critical issue of patient identity accuracy. Martin explains how duplicate, incomplete, and mismatched records lead to costly downstream denials and shares how 4medica combines technology, data, and human expertise to clean and maintain patient data at scale. Because the company understands the cascading effects of bad data, it brings a proactive approach to fixing identity issues upstream, especially during hospital mergers and acquisitions. Martin is also candid about the clinical risks of patient record overlays and why strong human relationships still matter in a rapidly changing healthcare industry.
Tune in to hear what it takes to make clean patient data the foundation of safer care and true interoperability!
Resources:
Connect with and follow Martin Cody on LinkedIn.
Follow 4medica on LinkedIn and explore its website.
Stay tuned for 4medica’s upcoming podcast, Dirty Data Done Right.
